New Drink-IT Customer: Pernod Ricard
Pernod Ricard has chosen for Drink-IT for their greenfield project in Morocco. Pernod Ricard is the world’s co-leader in wines and spirits.
The group has a large portfolio of local and international wine, spirit and champagne brands like Chivas Regal, Absolut Vodka, Ricard, Ballantine’s, Martell, Mumm Champagne & Jacob’s Creek Australian wine. The Pernod Ricard organisation is made up of Brand Companies and Market Companies representing more than 18,000 employees in 70 countries. The Market Companies, like Pernod Ricard Maroc, locally adapt the global strategy defined by the Brand Companies.
In a first phase 10 users will use Drink-IT to support the Moroccan distribution market in their Finance, Sales and Purchase processes. By further expansion of Pernod Ricard in Morocco other Drink-IT features could be implemented.
In the coming weeks and months the employees of Pernod Ricard Maroc will dive into the Drink-IT solution!
More info about Pernod Ricard.
